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Use of Social Media Outlets Are Changing Crisis Communications
Consumer-driven media such as blogs, Facebook and Twitter have completely changed the way information is passed. The days where people rely solely on professional news outlets and government agencies...
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Interactive Marketing 101: Social Media in the Classroom
Our nation’s colleges are finally stepping it up and embracing social media as viable classroom material. At LoSasso, we’ve long believed that there are many opportunities for businesses to expand...
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SNAFU: Social Media Hazards
A huge SNAFU happened a few weeks ago with two large companies, Chrysler and AFLAC, all thanks to two individual Twitter accounts. An employee at New Media Strategies let slip an f-bomb and slammed...
View ArticleRichard St. John’s 8 Secrets of Success
When it comes to the notion of self efficacy; the sense that you can change the world and that you can attain what you set out to do, sometimes it helps to have a set of principles to guide your way....
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An echo from BMA 2012
From the opening Keynote from Greg Brown and Eduardo Conrado of Motorola Solutions through the comedic, yet on-target insights of Guy Kawasaki, the 2012 BMA conference was energizing and inspiring. As...
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Recap: 4A’s Strategy for Account Managers
The best gift we can give our clients and ourselves as a creative agency is to continue with our education and training throughout all aspects of the marketing world — from design and interactive to...
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